Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Unleashing Growth: Why African Startups Should Master the Art of Sales and Business Development with Gerald Black
Episode #74 with Gerald Black, who is a highly accomplished expert in the realms of entrepreneurship and business development. Renowned as a successful serial entrepreneur, Gerald brings a wealth of experience and knowledge in entrepreneurship, business development, and project management, making him a highly sought-after consultant and mentor within the African startup community.
Moreover, Gerald holds the esteemed position of Head of Go To Market at Anchor, a cutting-edge banking-as-a-service platform. Anchor enables seamless integration of essential financial features such as accounts, cards, payments, lending, and more into your product within a matter of minutes. With Gerald's invaluable expertise in this role, he spearheads the strategic initiatives to bring Anchor's innovative solutions to market.
What We Discuss With Gerald
- Does the sales cycle from pipeline generation, lead qualification, and closing differ when trying to implement it in the African startup space?
- How important is a strong sales and business development strategy for the success of startups in Africa?
- How do you help African startups overcome the challenges they face in terms of growth and scalability?
- What are some of the key factors that investors look for in startups when it comes to sales and business development?
- What do you think sets successful African startup founders apart from those who struggle to make it?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss From Local to Global: Unlocking the Potential of African Restaurant and Retail Brands with Leonard Mudachi? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Gerald on LinkedIn at Gerald Black, and Twitter @_GeraldBlack
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
