Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Redefining Banking in Sub-Saharan Africa: Affinity Africa's Journey to Financial Inclusion with Tarek Mouganie
Episode #85 is with Tarek Mouganie, who is the founder of Affinity Africa, which is an owner and operator of financial services companies in sub-Saharan Africa. Affinity prides itself on establishing digital-forward and branch-light financial institutions, leveraging fintech and innovative design-led solutions to improve financial access and affordability.
Affinity supports the unbanked and underserved by providing every individual and business with accessible and affordable financial services they can trust. The business intends to make digital banking a successful and valuable part of its distribution strategy, showcasing a better standard for banking in Africa.
Founded in 2013, Affinity launched in Ghana in 2015 after acquiring PayFlex Microfinance Company Limited (now known as Affinity Ghana Savings and Loans) to focus on financial inclusion and financial literacy in a region that is underserved and under-penetrated.
What We Discuss With Tarek
- What type of money-related services does Affinity Africa provide to people in sub-Saharan Africa who don't have bank accounts or aren't getting the help they need?
- How does Affinity ensure that the financial services that it provides are accessible and affordable for every individual and business?
- What are the main obstacles or challenges Affinity Africa has faced while operating in the sub-Saharan African market?
- How does Affinity collaborate with local governments, regulatory bodies, and other stakeholders to foster financial inclusion and support the growth of MSMEs?
- In your opinion, what are the key factors necessary for creating a better standard for banking in Africa, particularly in underserved regions?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss From Passion to Progress: Pioneering Ways for Africa’s Creative Industries to Grow with Yemisi Mokuolu? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Tarek on LinkedIn at Tarek Mouganie, and Twitter @TMouganie
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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