Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How Effective PR Can Transform African Companies and Nations: PR, Perception, and Progress with Bemi Idowu
Episode #89 is with Bemi Idowu, who is a PR and communications specialist with vast experience in leading and delivering successful media campaigns for a wide range of companies, from established global players to Africa-focused start-ups.
Bemi is also the founder and managing director of Talking Drum Communications, which is a public relations and communications consultancy that supports companies innovating in Africa to shape perceptions and get more effective publicity for the work they are doing.
They work with technology companies, manufacturers, and other innovators that are enabling new opportunities to drive economic growth on the continent, delivering successful media campaigns that align with their business goals.
What We Discuss With Bemi
- What inspired you to start a public relations and communications consultancy focusing on Africa's innovators?
- How important are effective publicity and perception-shaping for companies innovating in Africa?
- How can PR and communications be utilised as tools to leverage economic growth in Africa?
- Is there a correlation between positive PR and communications and investment flows into Africa or into specific companies?
- What are some common misconceptions or stereotypes about doing PR and communications in Africa, and how do you address them?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Growing Together. The Future of Medicine in Africa. Data, Tech, and Remedial Health with Samuel Okwuada? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Bemi on LinkedIn at Bemi Idowu, and Twitter @mr_bemi
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
