Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
From Zero to Millions: Pulse Sports Journey and the Rise of African Sports Media with James Torvaney
Episode 120 with James Torvaney, the visionary Managing Director behind Pulse Sports, a thriving online sports news platform with a staggering 2 million monthly users. James's journey is one of amazing growth, having guided Pulse Sports from its inception to become the leader in the field in Nigeria, Kenya, and Uganda.
Pulse Sports is part of the renowned Ringier Sports Media Group, which includes well-known businesses such as Livescore.com and other top sports media websites throughout Europe. James' strategic vision has solidified Pulse Sports' position as an industry leader, setting new benchmarks for online sports news in Africa.
What We Discuss With James
- What key strategies did you use to rapidly grow Pulse Sports to over 2 million monthly users within six months?
- What does this growth say about the appetite and potential of Africa's sports fanbase?
- Is there an opportunity for African sports brands to leverage the growth of African sports media to promote their brands globally?
- Could you highlight some of the important milestones you've witnessed during the recent rise of Africa-focused sports media?
- What are the most important insights you've gained while working in the African sports space?
Did you miss my previous episode where I discuss Advancing Women’s Economic Power in Africa Through Financial Access and Digital Technologies? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with James on LinkedIn at James Torvaney, and Twitter (X) @jamestorvaney
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
