Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
The Truth and Facts About How Africans Consume Brands with Feyi Olubodun
Episode #18 with Feyi Olubodun who is the Founder and Managing Partner of Open Squares Africa, a marketing strategy consulting firm with the mission to “interpret Africa for businesses with an Africa focus, thereby helping them navigate businesses successfully there.” He currently consults for multi-nationals and indigenous businesses on how to win in the African marketplace, with assignments across multiple regions on the continent.
Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’ which articulates the only proprietary framework for understanding African consumer.
What We Discuss With Feyi Olubodun
- What should business owners know about the African consumer?
- What are some of the facts and truths about the African middleclass that most people are unaware of?
- Why do so many brands, both global and local, fail to connect with African consumers?
- What impact has technology had in the evolution and change of African consumer behaviour?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Why the African Continental Free Trade Agreement Is a Global Game Changer with Louis Afful? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Feyi on LinkedIn at FeyiOlubodun, and Twitter @feyiolubodun
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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