Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How to Win Customers in Africa’s Unstructured Market. Africa’s Goldmine with Uchenna Uzo
Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa.
He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management.
What We Discuss With Uchenna Uzo
- What are your top tips for business owners looking to win African customers?
- The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa’s informal market and why?
- How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?
- What are some of the most notable changes in the behaviours of African customers?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeria
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
