Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
The Power of Media: How a Ghanaian Radio Station Transformed a Community with Phillip Nyakpo
Episode #33 with Phillip Nyakpo who is an author and former journalist. His most recent book, Absolute Radio, is a spellbinding true story of entrepreneurship, media, culture and tradition, all tastefully rolled into one!
Absolute Radio is an authentic story of girls and boys who became women and men – and heroes – on the wings of a radio station. Running the course of 25 years, the story comes from the culturally stylish twin city of Sekondi-Takoradi in Ghana, with global footprints.
What We Discuss With Phillip Nyakpo
- In the context of African media, how significant is private ownership?
- Prior to 1990, only a few African countries permitted commercial or non-state radio. What significance did the launch of SKYY POWER FM have?
- Were there any economic benefits to the local community as a result of privatised radio, either directly or indirectly?
- What is your opinion of the current state of African media?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss What Is the Future of the Creator Economy in Africa? Creating Value Through Community with Patrick Palmi? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Phillip on LinkedIn at PhillipNyakpo, and Twitter @Nyakpo
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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