Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How Podcasting Is Taking Africa by Storm. The Future of Podcasting in Africa with Melissa Mbugua
Episode #46 with Melissa Mbugua who is on a mission to build the new African media. Melissa is also the Co-Director of Africa Podfest.
Africa Podfest is an organisation that inspires and elevates African podcasters by showcasing developments in African podcasting, convening community in the new media ecosystem, and increasing the production of high-quality podcasts on the continent and in the diaspora. They also conduct original research on the African podcasting ecosystem in addition to this.
What We Discuss With Melissa Mbugua
- What do you see as the future of African media?
- What role, if any, does podcasting play in the development of African new media?
- Why has podcasting grown rapidly in Africa in recent years?
- What are the challenges that African podcasters face that you would not face outside of Africa?
- What do you believe the true power of podcasting is in Africa?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Innovative Ways Africa Is Reimagining Remittance Flows. Migration, Remittances and Resilience in Africa with Michael Lawal? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Melissa on LinkedIn at MelissaMbugua, and Twitter @melmbugua
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk