Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
African Arts, Sports and Culture. Africa's Soft Power: The New Driver of Change on the Continent with Obi Asika
Episode #49 with Obi Asika, who is well-known throughout the world for his contributions to Africa's creative industries, entertainment, events, social media, music, and sports. As a result, he has showcased his unique skills as an executive producer on several television shows, including but not limited to Big Brother Nigeria, Doctor's Quarters, Dragons Den Nigeria, The Apprentice Africa, Calabar Rocks, Etisalat One Million Dollar Show, 100% Naija, and Naija Sings.
Among other things, Obi is a convener at the Africa Soft Power Project, a member of the board of the Nigerian Olympic Committee, and the co-founder of Social Media Week Lagos
What We Discuss With Obi Asika
- Are you surprised by the success of Nigerian music so far?
- Is it safe to say that Nigerian music, film, and culture are the continents most important exports right now, and do you believe we are fully leveraging their power to propel Africa forward?
- What does the term "soft power" mean to you?
- How can Africa strategically use the soft power of its creative, cultural, and knowledge industries?
- You are also a member of the Nigerian Olympic Committee's Board of Trustees. How did this happen, and what are the board's priorities in terms of supporting Nigerian competitors?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss The Boom in African Art. African Artists and Innovative Platforms Shaking up the Global Art Scene with Onyinye Anyaegbu? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Obi on LinkedIn at ObiAsika, and Twitter @obiasika
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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