Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How to Make It in Africa’s Business Media Industry with Jaco Maritz
Episode #57 with Jaco Maritz, who is the Founder of How We Made It in Africa, which is an online publication that talks to Africa’s most interesting entrepreneurs and businesspeople to reveal:
- How they built their companies – from the initial idea to commercial success
- The business lessons they’ve learnt on their journeys so far
- The latest business trends and untapped opportunities in their respective sectors and countries
What We Discuss With Jaco Maritz
- What were the challenges in creating an infrastructure that allowed you to effectively tell the stories of African entrepreneurs and businesspeople?
- What are some of the nuances of African online publications?
- Your platform enables entrepreneurs to clearly detail their journey, lessons learned, and business trends. What is the significance of Africans telling their own stories?
- You also published your book, How We Made It in Africa, in 2022, which details the inspiring stories of 25 African entrepreneurs. What was the motivation for publishing the book in addition to the online platform?
- Can you tell us about some of the most important lessons you've learned about doing business in Africa since launching How We Made It in Africa and meeting hundreds of entrepreneurs?
- And much more...
Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Powering Prosperity. The Transformative Power of Industrial Policy in Africa with Jonathan Said? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Jaco on LinkedIn at JacoMaritz, and Twitter @Jaco_Maritz
How we made it in Africa is offering Unlocking Africa listeners a 50% discount on their first subscription payment. Enter the coupon code UNLOCK at checkout to take advantage of this offer.
https://www.howwemadeitinafrica.com/subscribe/
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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