Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Improving the Inefficiencies of Traditional Trade in Africa Through a Technology-Driven Platform with Deepankar Rustagi
Episode 116 with Deepankar Rustagi, who is a co-founder and CEO of Omniretail, a unified consumer goods distribution platform that improves the inefficiencies of traditional trade through a technology-driven FMCG platform.
During Nigeria’s cash crunch in Q1 2023, Omniretail launched an embedded finance platform, OmniPay, which achieved over $100 billion worth of transactions in its first few months of launching. The cash crunch means a decline in output from cash shortages across the economy and resulted in catastrophic outcomes for businesses and small traders being unable to find the cash needed to pay for inputs, costing the Nigerian economy an estimated 20 trillion Naira ($43 billion).
What We Discuss With Deepankar
- Who benefits most from your platform—buyers, suppliers, or consumers?
- What key features of OmniPay contributed to its swift adoption and remarkable success, marked by over $100 billion in transactions within its initial months?
- How does the OmniPay platform help alleviate the negative impacts of cash shortages on businesses and small traders in the Nigerian economy?
- With the exit of global FMCG companies from Nigeria, how does OmniRetail's platform help to fill the gap and strengthen local businesses and supply chains?
- Only a small percentage of African e-commerce companies are profitable; what specific strategies or approaches have you used that have resulted in profitability
Did you miss my previous episode where I discuss How an Egyptian Startup Became the First African Lab to Acquire US-FDA Accreditation? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Deepankar on LinkedIn at Deepankar Rustagi, and Twitter (X) @rustagid
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
