Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
The Incredible Story of Happy Coffee's Impact on Nigeria's Coffee Culture and Value Chain with Princess Adeyinka Tekenah
Episode 118 with Princess Adeyinka Tekenah, CEO of Happy Coffee, an indigenous Nigerian coffee brand and coffee solution company that has been actively dedicated to creating awareness about the Nigerian coffee value chain and improving the production and consumption of locally sourced Nigerian coffee since its establishment in 2015.
Despite facing challenges common to startups in Nigeria, such as limited funding opportunities, Happy Coffee has thrived through bootstrapping and reinvesting profits. They have actively designed innovative solutions to withstand shocks like the COVID-19 pandemic. Happy Coffee offers a range of coffee products sourced from the Mambilla Plateau in Taraba, in addition to providing services such as mobile café service, coffee catering for indoor and outdoor events, barista training, café setup programmes, and consultancy services.
What We Discuss With Princess Adeyinka
- What specific challenges did you face as a startup in Nigeria's coffee industry?
- What innovative solutions has Happy Coffee developed to address challenges within the Nigerian coffee value chain?
- How have you gone about forming relationships with farmers and investing in farms to strengthen the coffee value chain?
- How does Happy Coffee actively contribute to promoting the consumption of locally sourced Nigerian coffee?
- What are your thoughts on the belief that Nigerians or Africans in general don’t consume coffee or that there isn’t a coffee culture in Nigeria?
Did you miss my previous episode where I discuss Discovering, Developing, and Signing Emerging World-Class Football Players From Africa? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Princess Adeyinka on LinkedIn at Princess Adeyinka, and Twitter (X) @Yinkaah
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
