Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Building a Long-Term Payment Infrastructure in Africa That Removes Currency Friction and Accelerates Economic Growth with Elizabeth Rossiello
Episode 127 with Elizabeth Rossiello, who is the CEO and founder of AZA Finance, an established provider of currency trading solutions that accelerate global access to frontier markets through innovative infrastructure. By leveraging cutting-edge technology in its flagship products, TransferZero and BFX, AZA is able to significantly lower the cost and increase the speed of business payments to and from frontier markets.
AZA is now a market maker in every major African currency and facilitates payments into G20 currencies directly. Elizabeth expanded the company from Nairobi, Kenya, to operations in 20 markets across Africa and Europe.
What We Discuss With Elizabeth
- How has the payment infrastructure in Africa evolved since AZA Finance's inception in 2013?
- What role has technology played in lowering costs and increasing the speed of your payments process?
- Could you elaborate on AZA Finance's role as a market maker in major African currencies and how it impacts the facilitation of business payments to and from these markets?
- How did you navigate the diverse regulatory landscapes across the African continent to establish AZA's presence in 20 markets?
- How important has it been to address talent challenges within the payments space, particularly in retaining top talent in order to grow and expand the company?
Did you miss my previous episode where I discuss How the Africa Oxford Initiative is Supporting African Research and Innovation Ecosystems? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Elizabeth on LinkedIn at Elizabeth Rossiello, and Twitter (X) @e_rossiello
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
