Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Trust, Metrics, and Impact: A Blueprint for Success in Africa’s 2024 Startup Economy With Efayomi Carr
Episode 129 with Efayomi Carr, who is Principal at Flourish Ventures, leads Africa investments for Flourish Ventures, and has worked with founders in the startup ecosystem for the last five years.
As of November this year, fundraising declined to nearly pre-Covid levels, with startup founders raising only $3.2 billion in a difficult macroeconomic climate that negatively impacted many global companies and regional scaleups and startups. In this period, Flourish Ventures, a global venture capital firm, has continued to support startup companies across the world, especially fintech founders in emerging markets, with patient capital and expert advisory.
Flourish has also recently announced additional funding of $350 million to double down on their investments in fintech entrepreneurs, a good percentage of which is earmarked for African markets.
What We Discuss With Efayomi
- What role does mission-driven entrepreneurship have in determining the future of the financial system, especially in emerging areas such as Africa?
- How do you strike a balance between giving companies time to innovate without quick profit and ensuring they are on track for long-term success?
- Beyond providing capital, how does Flourish Ventures help entrepreneurs navigate regulatory frameworks and policy landscapes?
- Common pitfalls that startup founders encounter in their journey towards scaling their businesses for success, and how can they be avoided?
- What distinguishes successful founders from those that struggle to achieve long-term growth?
Did you miss my previous episode where I discuss Building Borderless Banking: Transforming Global Financial Access for Individuals and Businesses? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Efayomi on LinkedIn at Efayomi Carr, and Twitter (X) @EfayomiCarr
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
