Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Fashion With a Purpose: How a Ghanaian Entrepreneur Is Thriving in a Male Dominated Shoemaking Industry with Edna Frimpong
Episode 130 with Edna Frimpong who is an award-winning entrepreneur who is making remarkable strides in the shoemaking business. Affectionately called the "shoemaker girl," Edna is breaking barriers and inspiring others to pursue their passions, regardless of societal norms.
Edna's journey as an entrepreneur began while she was a student at Adonten Senior High School. She had always been interested in fashion and started making slippers as a hobby. However, as she began to receive positive feedback from her peers and family, Edna realised that she could turn her passion into a viable business.
With this realisation, Edna co-founded Ahofade, a popular classic fashion brand in West Africa that specialises in creating unique and affordable made in Ghana designs from Ghanian fashion designers. What started as a small-scale operation has since grown into a successful enterprise, with Edna gaining global recognition as a talented and innovative shoemaker, fashion designer, and entrepreneur.
What We Discuss With Edna
- Edna's inspiration to pursue a career in the shoemaking industry, especially being a woman in a male-dominated field.
- How has Edna used her background in public relations and communications to craft her unique story and build her brand?
- What motivated Edna to write her recently released book, "The Shoemaker's Girl?"
- How does Ahofade support local entrepreneurs in the fashion industry and help them grow their businesses?
- What is the importance of mentorship and coaching in empowering the next generation of African entrepreneurs?
Did you miss my previous episode where I discuss Trust, Metrics, and Impact: A Blueprint for Success in Africa’s 2024 Startup Economy? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Edna on LinkedIn at Edna Frimpong, and Twitter (X) @EdnaFrimpong7
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
