Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Boosting Revenue and Solving Payment Failures in Africa: Payment Orchestration Explained with Nader Abdelrazik
Episode 132 is with Nader Abdelrazik, Co-Founder and CEO of MoneyHash, a company that addresses all payment needs, helping businesses build, optimise, and scale their payment infrastructure at any stage of growth.
MoneyHash recently raised $4.5 million to combat payment failures across the MEA region, despite a significant funding slowdown. They achieved this remarkable feat by tripling their revenue and increasing transaction volume by an astonishing 3,000% post-beta, making them a highly attractive investment.
Unlike many companies in the Middle East and Africa that replicate successful Western models, MoneyHash competes head-to-head with international players, standing on equal footing with their Western counterparts.
Nader is also passionate about the pressing issue of brain drain and the need for more category-defining companies in the region to retain top talent.
What We Discuss With Nader
- Identifying the need for a payment orchestration platform in the MEA region and the challenges initially faced.
- What differentiates MoneyHash's platform from other payment gateways in Africa?
- How does MoneyHash address payment failures, and what impact does this have on businesses in Africa?
- How businesses can expect to see a 10–20% increase in revenue through MoneyHash's solutions.
- What factors contributed to the tripling of revenue and the 3,000% increase in volume post-beta?
Did you miss my previous episode where I discuss Resilience, Creativity and Building Tech for Real Sectors: The Story of a Serial Entrepreneur Building in Africa? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Nader on LinkedIn at Nader Abdelrazik, and Twitter (X) @naderfahim87
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
