Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Shaping the African Diaspora’s Story: Using New Media-Tech to Discover and Champion Young African Voices All Over the World with Claude Grunitzky
Episode 134 is with Claude Grunitzky, a Togolese-American journalist, editor, and entrepreneur, renowned for his work in media and investment. As the founder of TRACE TV, Claude has built a career on elevating diverse voices, particularly women and people of colour. He's also committed to nurturing the next generation of entrepreneurs in his home country of Togo through specialized training programs.
A MIT Sloan Fellow and the subject of a Harvard Business School case study, Claude’s influence extends across multiple domains. He's the host of Limitless Africa, the TRUE Africa podcast, which reaches audiences across more than 15 African countries, including Nigeria.
TRUE Africa is a new media-tech platform that explores the latest trends in culture, music, sports, lifestyle, politics, fashion, and technology within Africa and its diaspora. Its mission is to discover and amplify the voices of young Africans globally.
What We Discuss With Claude
- From venture capital to media and tech. What motivated Claude to launch media ventures like TRUE Africa?
- How TRUE Africa is reshaping the narrative around black culture and African identities.
- The process of curating content for TRUE Africa and the types of stories that they prioritise.
- What role do media and storytelling play in the broader movement for social justice and equity in Africa?
- The impact African stories can have on a global scale, and how are they working towards achieving global recognition for these stories?
Did you miss my previous episode where I discuss Boosting Government Revenue Without Raising Taxes. How African Governments Can Finance New Projects Through Governance Technology? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Claude on LinkedIn at Claude Grunitzky, and Twitter (X) @claudegrunitzky
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
