Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
A Party With a Purpose: Rethinking Economics and Impact for Music Festivals in Africa with Walter Wanyanya
Episode 137 is with Walter Wanyanya, a Zimbabwean creative and tech entrepreneur. He's the founder of Apple gadget retail company TechTools Technology as well as the founder of Ngoma Nehosho, a music promotion and marketing company. In the music industry, he is commonly known for his work as the manager of the late popular musician, Oliver Mtukudzi.
He is also the Founder and Artistic Director of the Jacaranda Music Festival, the Jabulani Jazz Festival, and the Flame Lily Rock Music Festival in Harare. Walter is also a board member of African Cultural Connections.
What We Discuss With Walter
- The transition from being a musician to becoming an event organiser and music promoter.
- What is the crossover between the Tech and the event management work that Walter does?
- How has the success he has had in the tech business influenced the way that he operates in the music industry?
- What are some of the challenges you face when organising such a large-scale music event in Africa?
- How does the festival impact the local community in Harare, both economically and culturally?
Did you miss my previous episode where I discuss Locally Led Development: The Importance of Local Leadership in International Development? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Walter on LinkedIn at Walter Wanyanya, and Twitter (X) @wanyanyawalter
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
