Unlocking Africa

Grassroots to Global: How the Global Startup Awards Africa Is Promoting and Enabling Innovation Across Startup Nations with Jo Griffiths

Episode 144

Episode 144 with Jo Griffiths, a visionary global strategist and entrepreneur who works at the crossroads of tech startups, major corporations, government, academia, and investors. 

As the Co-Founder and CEO of The Global Startup Awards Africa, the largest independent international startup awards platform, Jo has successfully launched groundbreaking innovation initiatives across the African continent, driving private-public sector collaboration to stimulate market-creating innovation and ensure sustainable economic growth.

Jo is also CEO and Co-Founder of the Global Innovation Initiative Group (GIIG), which aims to FIND, FUND, and GROW globally relevant innovation in Africa. Through the Global Startup Awards Africa, GIIG scouts the best solutions across all 55 African countries and invests in the top 1%, supporting startups like Kubik, Biobuu, and Treepz, which are solving global challenges. Learn how GIIG is enabling a new generation of African entrepreneurs and driving sustainable growth on the continent.

What We Discuss With Jo

  • The inspiration and vision behind the founding of The Global Startup Awards Africa.
  • African countries beyond the big four (Nigeria, Kenya, South Africa, and Egypt) that are emerging as hubs of innovation and increasing their participation in the startup ecosystem.
  • Sectors experiencing the most significant growth and innovation across the African continent based on first-hand experience.
  • Grassroots initiatives led by the Global Startup Awards and their role in promoting innovation across local communities in Africa.
  • The critical role of cross-border collaboration in driving innovation across Africa and the challenges faced in fostering these partnerships.

Did you miss my previous episode where I discuss Innovating Healthcare in Africa: The Journey to Building Smart Clinics Across Africa With Isidore Kpotufe? Make sure to check it out!

Like this show? Please leave us a review here -- even one sentence helps!

Connect with Terser
on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

Connect with Jo on LinkedIn at Jo Griffiths, and Twitter (X) @AfricanGSAwards

Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

People on this episode