Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
The Importance of African Entrepreneurship in the New Scramble for Africa: Insights From Parminder Vir OBE
Episode 145 with Parminder Vir OBE, a commercially focused executive with a distinguished career spanning entrepreneurship, media, and business development.
Awarded the Order of the British Empire by Queen Elizabeth for her contributions to broadcasting and film, Parminder has made a significant impact on the global stage.
As the former CEO of the Tony Elumelu Foundation, she spearheaded a groundbreaking pan-African entrepreneurship program that has empowered over 10,000 African entrepreneurs across 54 countries. We explore her work in shaping the narrative of African entrepreneurship and her ongoing advocacy for economic growth through entrepreneurial ventures.
What We Discuss With Parminder
- The vision behind the Tony Elumelu Foundation's $100 million investment in African entrepreneurship and its long-term goals.
- What were some of the most surprising outcomes of the Tony Elumelu Foundation Entrepreneurship Programme during your tenure?
- Insights from Parminder’s recently published paper, "African Entrepreneurship in the New Scramble for Africa".
- How African entrepreneurs can strategically position themselves to benefit from new alliances with countries like Turkey, China, and India.
- The specific reforms needed in global financial institutions like the IMF and World Bank to better support African entrepreneurs.
Did you miss my previous episode where I discuss How the Global Startup Awards Africa Is Promoting and Enabling Innovation Across Startup Nations with Jo Griffiths? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Parminder on LinkedIn at Parminder Vir, and Twitter (X) @ParminderVir
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
