Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Why Ethiopia? How Dodai Is Building Affordable, High-Speed Electric Motorcycles in Ethiopia with Yuma Sasaki
Episode 149 with Yuma Sasaki, CEO and founder of Dodai, a groundbreaking e-mobility firm revolutionising transportation in East Africa.
Based in Addis Ababa, Ethiopia, Dodai Manufacturing PLC is assembling and selling high-speed, affordable electric motorcycles equipped with long-lasting lithium batteries. Yuma shares how Dodai is making e-mobility accessible for everyone in Africa, helping commuters escape traffic jams, cut fuel costs, and embrace a more sustainable future.
What We Discuss With Yuma
- The strategic and personal reasons why Yuma chose Ethiopia as a base of operations
- Valuable lessons learnt during his time at Uber and how they influenced the founding and operational strategies of Dodai
- Strategies Yuma has used to drive awareness about the EV market in Ethiopia
- The impact of affordable electric two-wheelers on urban transportation in Addis Ababa, including addressing traffic congestion and reducing emissions
- Exploring if Dodai's long-term vision is exclusively on e-mobility or expanding to include the development of broader EV infrastructure in Ethiopia
Did you miss my previous episode where I discuss Infrastructure That Lasts: Creating Lasting Value by Redefining Project Delivery in Africa with Emeka Obiwulu? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Yuma on LinkedIn at Yuma (ይልማ) and Dodai
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
