Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How Africa’s Largest Tech Merger Could Fuel Groundbreaking Expansion From E-commerce to B2B Digital Services Platform with Daniel YU
Episode 152 with Daniel Yu, who is the Founder & CEO of Wasoko and Co-CEO of their new merger with MaxAB.
African B2B e-commerce pioneers Wasoko and MaxAB have recently completed the continent’s largest-ever tech merger following the signing of preliminary terms in Q4 2023. Conducted as an all-stock transaction, the deal establishes a truly Pan-African platform for communities to access essential digital and physical goods, marking Wasoko and MaxAB’s evolution from B2B e-commerce companies to a multi-vertical ecosystem for Africa’s $600 billion informal retail sector.
About Wasoko:
Wasoko is the largest e-commerce platform serving informal retailers across Sub-Saharan Africa. Wasoko enables retailers to restock products for their businesses at any time via mobile app with free same-day delivery.
About MaxAB:
MaxAB is the pioneer and leading B2B e-commerce player in the Middle East and North Africa. In 2018, MaxAB established itself as an e-commerce platform that enables local underserved merchants and mom-and-pop shops in Egypt and Morocco to grow, increase their revenues, and improve their own quality of life.
What We Discuss With Daniel
- The major challenges encountered during the integration of two companies and how they were addressed.
- Key factors that drove the successful completion of the merger in under 60 days.
- How the merger is set to reshape the B2B e-commerce landscape in Africa and drive industry transformation.
- The merger's potential impact on boosting intra-African trade and promoting local sourcing initiatives across the continent.
- Key markets with the highest growth potential and the factors driving their promising outlook.
Did you miss my previous episode where I discuss Innovation, Leadership, and Technology: Canon’s Journey and Strategy for Africa? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Daniel on LinkedIn a Daniel Yu, and Twitter (X) @wasoko_official
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
