Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Increasing Japan-Africa Business Opportunities Through AI & Technology with Bernard Laurendeau
Episode 165 with Bernard Laurendeau, who is Managing Director of Enkopa Lab, which is at the forefront of driving successful Japan-Africa investments by leveraging AI and technology. With a focus on market diversification, the firm helps Japanese companies navigate Africa's complex business landscape. Enkopa Lab on driving successful Japan-Africa investments through AI & technology
Enkopa Lab is repositioning investment approaches by prioritising human capital development over resource acquisition. Japanese firms have made significant inroads into sectors like financial services, technology, and FMCG, distinguishing their approach from other major players. However, risk-averse decision-making remains a challenge for many Japanese corporations, slowing international expansion.
In this episode we explore the opportunities, challenges, and future of Japan-Africa investments, looking into insights into how technology, data, and innovation are unlocking new possibilities.
What We Discuss With Bernard
- The evolution of Japan’s investment and engagement in Africa over the past three decades and its impact on economic development.
- Common misconceptions Japanese companies have about the African market and how they impact business opportunities and investment strategies.
- The key barriers preventing greater Japanese investment in Africa and the challenges firms face when entering the market.
- How Enkopa Lab uses AI and digital tools to empower Japanese companies with data-driven insights for smarter investment decisions in Africa.
- Strategies African countries can adopt to enhance their appeal and attract more Japanese investment.
Did you miss my previous episode where I discuss Made in Africa, for Africa: How Ener-G-Africa Locally Manufactures Affordable Energy Solutions? Make sure to check it out!
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Connect with Terser:
LinkedIn - Terser Adamu
Instagram - unlockingafrica
Twitter (X) - @TerserAdamu
Connect with Bernard:
LinkedIn - Bernard Laurendeau (ቤርናር - ベルナルド)
Twitter (X) - @_blaurendeau
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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