Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
How a South African Startup Is Giving Underserved Communities Access To Instant Emergency-Response Services with Warren Myers
Episode 179 with Warren Myers, CEO and co-founder of AURA, a life-saving technology platform revolutionising emergency response in Africa and globally. Warren is on a mission to make safety accessible to all by building the world’s first global emergency response “clearing house” that instantly connects people in distress to the nearest vetted security or medical responders, anywhere in the world.
Founded in South Africa, AURA is now the continent’s largest network of private emergency responders and has expanded to the UK, Kenya, and recently, the United States. Backed by a €13.5M Series B round co-led by Cathay AfricInvest Innovation Fund and Partech, AURA is scaling rapidly and embedding its smart response technology into mobile apps, wearables, insurance products, and IoT platforms, reaching over 1.2 million users and securing 200,000+ properties.
Warren shares the challenges of building a tech-driven safety net in Africa, why the U.S. market presents both urgency and opportunity, and how AURA is helping under-resourced public systems by filling the gap with faster, smarter, and more affordable private response.
What We Discuss With Warren
- The personal and systemic challenges that inspired Warren Myers to launch AURA and reimagine emergency response in South Africa.
- How AURA’s smart auto-dispatch platform is making security and medical assistance instantly accessible via mobile, APIs, and IoT devices.
- The importance of democratising access to safety in Africa, and how AURA’s low-cost subscription model reaches underserved populations.
- AURA’s B2B2C partnerships with companies like Uber, Samsung, and FNB to integrate life-saving services into everyday platforms.
- The strategy and significance of AURA’s $14.6M Series B raise to expand into the U.S. and launch a global emergency “clearing house.”
Did you miss my previous episode where I discuss Africa’s Untapped Health Data: Inside the Mission to Transform Africa’s Health Data Economy? Make sure to check it out!
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Connect with Terser:
LinkedIn - Terser Adamu
Instagram - unlockingafrica
Twitter (X) - @TerserAdamu
Connect with Warren:
LinkedIn - Warren Myers and AURA
Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.
Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
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