Unlocking Africa
Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.
Unlocking Africa
Unlocking Diaspora Wealth: How Housing Investment Is Driving African Development with Robert Hornsby and Franck Tcheukado
Episode 206 with Robert Hornsby and Franck Tcheukado, Co Founder and Chief Executive Officer, and Chief Operating Officer of Jobomax Homes, a West African real estate developer focused on delivering secure, high quality housing for Africans in the diaspora and on the continent.
Robert brings a unique perspective as a former US Air Force veteran turned entrepreneur, while Franck brings deep operational leadership from managing construction and project delivery across multiple West African countries. Together, they explore why housing is one of Africa’s most underappreciated economic challenges and one of its most powerful opportunities.
In this episode, they explain how Jobomax Homes was created to address the trust barriers that have historically prevented diaspora capital from flowing into African real estate. The conversation explores why issues such as land title insecurity, fragmented project management, and limited access to housing finance have held the sector back, and what it takes to build a reliable alternative.
Robert and Franck share how Jobomax delivers an end to end homebuilding model that brings structure, transparency, and accountability to the process of buying and building homes from abroad. They discuss maintaining international construction standards while working with local labour, and how this approach supports skills development and strengthens local construction ecosystems.
What We Discuss With Robert Hornsby and Franck Tcheukado
- Why Africa’s housing deficit is as much a trust and finance challenge as it is a construction problem.
- How structured real estate development can unlock diaspora investment into West African housing markets.
- Delivering quality housing at scale while building local talent and strengthening construction value chains.
- The role of housing in long term wealth creation, women’s economic participation, and formalising property ownership.
- What the next decade could look like for African real estate, including technology adoption and the evolution of housing as an investable asset.
Did you miss my previous episode where I discuss How Carnegie Mellon University Africa Is Building the Next Generation of African Tech and Engineering Leaders? Make sure to check it out!
Connect with Terser:
LinkedIn - Terser Adamu
Instagram - unlockingafrica
Twitter (X) - @TerserAdamu
Connect with Robert:
LinkedIn - Robert Hornsby and Jobomax Homes
Connect with Franck:
LinkedIn - Franck Tcheukado
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
